bubblegum
what it is
Bubblegum is a lightweight, catchy pop music that was a significant commercial force in the late '60s and early '70s. Bubblegum was targeted at a preteen audience whose older siblings had been raised in Rock N' Roll. It was simple, melodic, and light as a feather.
✦ start here: albums
✦ who's making it, level by level
level 2 · the door
big names with a sharper edge
level 3 · one step out
cult favorites and indie darlings
level 4 · further
art pop, hyperpop, and the underground
level 5 · all the way
deep experimental
✦ make bubblegum a playlist
turn these 25 artists into something you can press play on.
✦ nearby genres
questions
What is bubblegum?
Bubblegum is a lightweight, catchy pop music that was a significant commercial force in the late '60s and early '70s. Bubblegum was targeted at a preteen audience whose older siblings had been raised in Rock N' Roll. It was simple, melodic, and light as a feather.
What are good bubblegum albums to start with?
Try Everything's Archie by The Archies, Rollin' by Bay City Rollers, S Club by S Club, and Every Night by Hannah Diamond.
Who are some women making bubblegum?
musicisforgirls.com/genres/bubblegum/girls lists women, non-binary artists, and bands with women making bubblegum, from mainstream to underground.
genre notes from last.fm listeners · artists and albums from last.fm, updated 2026-10-20