sarah
what it is
Sarah Records was a UK independent record label active between 1987 and 1995,[1] best known for its recordings of twee pop, though the label always hated this tag, not just because some of the bands could scarcely be described as "twee", but also because it preferred to emphasize the politics of the label (attacking the capitalism and sexism of the record industry, both explicitly in text and more subtly and symbolically through the packaging and marketing of the records themselves). The label was formed in Bristol in 1987 by Clare Wadd and Matt Haynes, and grew out of the fanzine scene at the time, Haynes having previously edited Are You Scared To Get Happy? , and Wadd Kvatch.
✦ start here: albums
✦ who's making it, level by level
level 4 · further
art pop, hyperpop, and the underground
level 5 · all the way
deep experimental
✦ make sarah a playlist
turn these 8 artists into something you can press play on.
✦ nearby genres
questions
What is sarah?
Sarah Records was a UK independent record label active between 1987 and 1995,[1] best known for its recordings of twee pop, though the label always hated this tag, not just because some of the bands could scarcely be described as "twee", but also because it preferred to emphasize the politics of the label (attacking the capitalism and sexism of the record industry, both explicitly in text and more subtly and symbolically through the packaging and marketing of the records themselves). The label was formed in Bristol in 1987 by Clare Wadd and Matt Haynes, and grew out of the fanzine scene at the time, Haynes having previously edited Are You Scared To Get Happy? , and Wadd Kvatch.
What are good sarah albums to start with?
Try I Met Sarah in the Bathroom by awfultune, Dive by Sarah Brightman, JADES by Sarah Yamaguchi, and Unbelievable by Sarah Connor.
Who are some women making sarah?
musicisforgirls.com/genres/sarah/girls lists women, non-binary artists, and bands with women making sarah, from mainstream to underground.
genre notes from last.fm listeners · artists and albums from last.fm, updated 2026-10-19